In case you haven’t noticed, social media has exploded into a marketing phenomenon in the past few years. Unless you’ve been living under a rock for the last year or so, you’ve no doubt caught wind of all the recent social media buzz and you might still be wondering just how it can benefit your business or what all the fuss is In this article we’ll be discussing the five main benefits of using social media as part of your internet marketing campaign.1. Social media is 100% free to use. That’s right, it’s probably one of the most appealing aspects of using social media for your business – it’s absolutely free to get started. Unlike other forms of traditional marketing, which can cost thousands of dollars and often require huge investments with no guarantee when it comes to your ROI.2. It connects you with your customers. While you probably have a customer support team already, social media offers a new and simple medium for communicating with your customers and allows you to monitor what people are saying about your company or brand. You may want to consider assigning social media to someone in your marketing department. It doesn’t require devoting tons of time since you can check for mentions of your company in just a few minutes each day. You’d be surprised how much good it can do for your image and reputation if you respond quickly to complaints and put a little effort towards resolving them!3. It provides an easy way to keep tabs on your competition and stay up to date on important topics within your industry. It also gives you an advantage if your competitors are not using popular social media sites like Twitter and Facebook, since having a social presence reinforces the credibility of your brand. If you do find them, you should add them and join in any conversations that are relevant to your field. This can be a great way to stay on top of all the most recent trends and important news that matters to you and your business. When you see a relevant link that might be helpful or of interest to your customers, don’t be afraid to retweet it if it was originally shared by a competitor.4. Being active on social network sites will improve your website traffic and can have a positive effect on your search engine rankings as well. It’s no secret that Google is putting more weight into fresh links shared on social sites. That means the more you share and contribute, the better chance you have of ranking well and increasing your brand’s online visibility.5. It is the most effective way to create and share content that goes viral! Not convinced? Do a quick search for “viral videos” and see how many brands have managed to find huge success with sites like YouTube or even Twitter. Whether you’re sharing a recent advertisement or a tutorial to help your customers use your products in new ways, social media is the perfect platform to reach the most people and will only help to grow your audience.Of course, this list is only the beginning when it comes to all the possibilities offered by social media sites. Many successful companies have found a long list of creative ways in which they can leverage social media in a way that works for them.For example, some businesses have used Twitter as a way for their customers to place take-out orders. Others have launched social media contests to encourage their fans and customers to get excited about their products and services.Another popular trend among businesses using social websites is to offer special discounts, promotions and other deals to their social followers and fans. This can be a great way to boost sales and increase your visibility both socially and on the web in general. The more compelling and exciting your content is, the more people will share it and spread the word.